Sales Executive (based in Rajagiriya Colombo)

About The Role

The Sales Executive role in Himalaya Wellness Sri Lanka is responsible for driving sales performance across General Trade (GT), Modern Trade (MT), and Distributor channels.

Job Descriptions

• Deliver monthly, quarterly, and annual sales targets (NSV/Volume).
• Ensure channel growth in GT, MT, and key accounts.
  

Distributor Management

• Manage day-to-day coordination with the appointed distributor(s).
• Monitor distributor stock, POs, credit, and timely market servicing.
• Ensure distributor manpower productivity and efficiency.
  

Market Execution

• Ensure proper product visibility, planogram adherence, and in-store execution.
• Conduct regular market visits to monitor coverage, availability, and competitor activities.
  

Channel Development

• Develop GT and MT accounts through negotiations, promotions, and merchandising programs.
• Support listing, activation, and execution of promotions in modern trade.
  

Reporting & Analysis

• Track sales performance, provide weekly reports, and highlight risks/opportunities.
• Analyse market trends and competitor insights to recommend actions.
  

Cross-Functional Coordination.

• Collaborate with Marketing, Supply Chain, and Finance to ensure seamless commercial operations.
• Support country-wide marketing initiatives
  

Job Requirements

• Bachelor’s degree in Business, Marketing, or related field.
• Minimum 3 years of experience in FMCG sales (GT/MT/distributor handling preferred).
• Strong understanding of Sri Lanka retail environment.
• Proficiency in English; Sinhala/Tamil is an advantage
• Demonstrable track record of over-achieving quota
• Strong written and verbal communication skills
• Willingness to travel extensively within Sri Lanka
• Valid driving license preferred

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