Senior Marketing Executive

Job Description

The CBL Group is one of Sri Lanka’s largest food conglomerates manufacturing biscuits, chocolates, cake, cereal, textured soy, coconut, spices and organic products. CBL brands Munche, Ritzbury, Revello, Tiara, Samaposha, Nutriline, Sera and Lankosay are market leaders and household names. The Group consists of seven  business units in Sri Lanka and three overseas and exports its products to over 65 countries across the globe.

Purpose driven business forms the core of CBL’s operations and we are guided by our core values of caring, quality, innovation and integrity. We believe in equal opportunities for growth and we foster a caring, learning high performance culture that promotes ethical and responsible business.

The CBL team is committed to good business practices and are passionate about making positive changes and meaningful impacts for every stakeholder in our value chain. We are looking for individuals that share our commitment to creating great food that enriches lives and supports Sri Lanka’s growth.

LOCATION: PANNIPITIYA

ROLE PROFILE

• Drive brand growth through effective execution of advertising campaigns across multiple channels.
• Utilize market insights to support strategic decision-making and enhance brand positioning.
• Strengthen brand presence through trade engagement and collaboration with key stakeholders.
• Lead digital initiatives to maximize reach, engagement, and campaign performance.
• Coordinate with cross-functional teams to ensure consistent and timely delivery of marketing objectives.
• Drive brand growth through campaigns execution, market insights, trade engagements, digital initiatives and cross-functional coordination to achieve business objectives.

PERSONAL PROFILE

• Bachelor’s degree in Marketing,  Business Management or International Business.
• Minimum 3 years of industry-related experience is essential
• Strong understanding of Marketing Principles.
• Excellent communication skills and strong analytical skills.
• Strong interpersonal and communication skills with a consumer-focused mindset.

Please apply with details of two non-related referees to referees to careers.cbl@cbl.lk Within 07 days of this advertisement.